The company had build its name on a number of successful high-tech technologies developed, installed and maintained by the company. These technologies serve the company as a base for its plans to follow new opportunities and expand onto new high-tech markets. The cornerstones on Innotrek technology are:
Broadband Technology
The INet Hotel Broadband System or "Advanced Broadband Technology Installation Service for Hotels", uses "Innotrek Intelligent Broadband LAN System". This system combines Power Line Communication (PLC) with DSL technology and LAN technology, creating a brand new Broadband technology. The development of this system earned support of the "Innovative Fund for Technology Firms".
The Broadband System applies high-speed PLC technology through telephone and cable lines, and effectively solves connection instability of existing traditional PLC systems. Besides, the system also eliminated the need for additional wiring and construction work commonly associated with the broadband network installations, making the system highly suitable for hotel installations, and appealing to hotel managements as time and cost effective. The minimal construction interference and low cost appeal especially to the existing hotels, which do not want to sacrifice sales for upgrading.
To attract more hotels, Innotrek offers its customers a "Complete, Single-day Broadband Set Up" lease model, charging the hotel a low rate per room each day. This model emphasizes both, the low realization cost and fast installation speed.
The company's also markets its INet products as Residential Broadband Technology. With minimum construction requirements, the system minimizes the set-up investment and, at the same time, solves the connectivity problems between the levels within the building.
Traffic Monitoring Systems
Innotrek developed its own INNO-Car Identification System and this system passed all the approval procedures with the Chinese Public Safety Bureau and received the Ministry Certification. The INNO-Car Identification System allows the authorities to monitor streets, and swiftly solve traffic crimes such as speeding and hit-and-run accidents. Innotrek markets and supplies its system with Traffic Control Bureaus across China and substantially contributes to public safety.
Similar to the Innotrek's Broadband Installations, the company offers this system to the Traffic Control Bureaus using a lease model. The lease model allows the Traffic Control Bureaus to use the INNO-Car Identification System without the initial investment. This lease model allows the Traffic control centers increase their revenues immediately, while they pay for installation and maintenance through installments.
INNO-Car Identification System and Innotrek's leasing model proved themselves highly profitable, and the company plans to continue to market this successful product further across Chinese cities.
Product Distribution
Besides its own technologies, Innotrek Technology Co. also distributes advanced technological security products, brand name computers and software.
The company distributes many computer brands, domestic and foreign. The main computer distributed brands are Dell and Hewlett Packard, but the main brand that the company today promotes remains Dell. The company also distributes German-made, WAGNER Early Air-sampling Smoke Detector. The company also distributes software products such as Windows XP Professional/Home (English/Chinese); Windows 2000 Server Standard/Professional (English/ Chinese); Window 2003 Server R2 Standard/Professional (English/Chinese) Window Vista Home Premium/Business/Ultimate; SQL Server 2000 Standard/Enterprise SQL Server 2005 Standard/Enterprise/Workgroup; Office XP, 2003, 2007 Standard/Professional/Enterprise(Chinese); Adobe CS3, Photoshop, Acrobat, InDesign, Micromeido/Coreldraw/Autodesk, etc.
Innotrek Technology Co. headquarters lays in Zhongguancun Park, China's largest technology hub, also known as the "Electronic Avenue " or "China's Silicon Valley", located in North Western Beijing. Over 20,000 technological enterprises operate in Zhongguancun, organized in the Zhongguancun High-tech Enterprises Association.
Innotrek Technology developed a working relationship with the Association, participating in Zhongguancun's exhibitions (Figure 1.). The Association even assessed Innotrek's technology at the installation sites (Figure 2.). This close cooperation also resulted in Innotrek receiving the honor and becoming one of the Top 50 Outstanding Enterprises in 2009.
Innotrek continues to honor and foster this relationship, as the in Zhongguancun Hightech Enterprises Association represents the highest authority in High-Tech Development in China.
With its focus on Hotel Broadband installations, Innotrek became an associate of the China Hotel Association as a "Member of Hotel & Restaurant Committee" (Figure 3.). As such, the company has been working with the authority, gaining ground for its hotel broadband installation products and services and upholding this lucrative relationship.
Innotrek Technology Co. and the China Hotel Association also established the Hotel Information Alliance (Figure 4.). Since then (2008), the company has delivered its services and established its name with the China Hotel Association. The company also established many partnerships and gained access to numerous new business opportunities. The company plans to continue this successful cooperation a gain more exposure for its broadband hotel installations.
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As a peripheral source of revenue, Innotrek also distributes IT brands such as Dell and Hewlett Packard. Today, the company mainly promotes Dell products. The company representatives also participated in a conference organized by Dell. The conference focused on marketing of Hotel Information Systems.
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As many know, the business negotiation process in China differs from the negotiation practices of the west. While Chinese business negotiations have the same goal as those of the western world, they spring from different cultural platforms. Chinese negotiators in general concern themselves more with the means than the end results, with the process rather than the goal.
Business negotiations rely on following cultural and historical bases:
Agrarian Origins: 2/3rds of Chinese population live in rural areas, where the sense of community and familial hierarchy takes over the sense of individualism, and many citydwellers have their roots in this setting.
Morality: The 2000-year-old Confucian teaching still represents an important thread in the moral fiber of society. Confucius maintained that a society organized under a benevolent moral code would be prosperous and politically stable and therefore safe from attack. He also taught reverence for scholarship and kinship. Confucius defined five cardinal relationships: between ruler and ruled, husband and wife, parents and children, older and younger brothers, and friend and friend. Except for the last, all the relationships were strictly hierarchical.
Chinese pictographic language: The pictographic language allows Chinese seeing the big picture better than the westerners, while westerners have easier time focusing on details.
Wariness of Foreigners: This has been learned through the country's long and violent history of attacks.
Innotrek Technology Co. is native to China and respects and uses all the cultural nuances necessary to successfully accommodate its potential clients, whether they represent a large business opportunity (Figure 3.), or a regular day to day business negotiation (Figure 4.).
